Sally Reynolds is a co-founder of Social Firms UK and has been Chief Executive since January 2004. With a private sector background in marketing and PR, Sally previously worked for Surrey Oaklands NHS Trust where she developed the marketing activities of the Trust's training and employment services for people with mental health problems and learning disabilities. As someone who is dedicated to raising the profile of Social Firms, Sally is constantly lobbying for support of the model, travelling the world and  sharing her expertise with a wide range of groups, organisations and politicians.  She is a director of Social Enterprise Coalition, Social Firms Scotland and Social Firms Wales, on the Executive Committee of the European Social Firm network of CEFEC and ENSIE, and Chair of two Social Firms:  Travel Matters and Netherne Printing Services.

Kathy Baker joined Social Firms UK in 2004 and has been their Quality Development Manager since January 2005. In this role she completed the first detailed mapping of the Social Firms sector. A major part of her current work is launching the Star Social Firm quality mark for the Social Firm sector.

Kathy holds a Certificate In Social Enterprise Support which recognises competence in providing business advice specifically geared to the needs of social enterprises. The Certificate in Social Enterprise Support is based on SFEDI standards and is fully recognised for membership of the Institute of Business Consulting and the National Register of Business Support Professionals.

Before joining Social Firms UK Kathy was employed by a local authority where she managed Disability Employment Services, led on the Welfare to Work initiative and co-wrote their Valuing People Disability Employment Strategy. However, her roots are in Occupational Therapy which gave her an extensive knowledge of the effects of disability on peoples lifestyles and a real understanding of the very strong desire people have to remain independent and gainfully employed.

Kathy has had a long association with Social Firms UK and before joining them the subject of her MBA dissertation was the ethics of using disabled people as a marketing tool in Social Firms.

Nigel Cudlipp, Finance Manager, joined Social Firms UK in October 2005. As a qualified Chartered Accountant, Nigel Cudlipp spent two years with Philips Industries, the Dutch electronics multi-national, before leaving the UK in 1980 to work as a Finance Director for Cunard Resorts, based in Barbados and St Lucia. Returning to London in 1985, he became Finance & Development Director for Cunard Hotels with responsibility for The Ritz, Stafford and Dukes hotels in London as well as a number of hotel projects in Europe.

Wanting to gain experience of smaller companies, Nigel became Managing Director & Finance Director of a number of hotel management recruitment companies building them into medium sized concerns internationally and backing one into a stock exchange company.

In 1996, Nigel founded and managed his own business providing procurement and financial support to deluxe hotels, restaurants and royal palaces throughout the world. With offices in London, New York, Miami and Dubai, the business flourished to become the leader in its field and undertook major re-branding and refurbishment projects for some of the worlds leading hotel chains.

In 2001, Nigel retired to bring up his two young children, but decided to return to work in late 2005, becoming Finance Manager for Social Firms UK.

Natalie Spencer, Membership Services Officer joined Social Firms UK in December 2006. Natalie studied at The University Of Wales, in Aberystwyth and gained a BSC Econ Hons in International Relations in 2004. During her studies Natalie worked as a fundraiser for The Royal National Institute Of The Blind and on completing her degree worked as an administrator in the finance industry until joining Social Firms UK in December 2005 as a Membership & Events Administrator.

Clare Neville, Communications Officer since January 2005, joined Social Firms UK in January 2003 as Membership Services Officer. With a degree in Ancient History and postgraduate qualification in Tourism Management, Clare first worked as a Marketing/Market Research Officer encouraging tourists to visit the city of Bath. She moved on to become a PA at of the Museum of London Archaeology Service, supporting the MD during a cultural and structural change from academic service to self-financing business. Clare then worked as a press officer for the UK's leading tour operator, Thomson before leaving to have children. Before joining Social Firms UK, Clare ran her own business for six years providing marketing communications services to clients operating in the IT industry.

Di Cunliffe, joined Social Firms UK as a Policy Officer in October 2007. Previously, Di worked in a range of central government departments developing policy on ant-discrimination law and co-ordinating the different aspects of equality policy across Government. She has a grounding in the employment and training matters developed through work in jobcentres, and administering government training and job creation programmes.